For those that do not know the story American Apparel started a plus size model contest since most American’s are not crack whore thin, but they went about it in a way that could be offensive to women and comedians that hate shitty puns. Nancy wrote in to American Apparel denouncing the contest and also created a blog about it. She then began taking pictures in a satire manner and entered them in the contest. Well guess what, she won, but it appears American Apparel does not have a sense of humor and even though she got the most votes they went with someone else.
Here is part of their response:
“It’s a shame that your project attempts to discredit the positive intentions of our challenge based on your personal distaste for our use of light-hearted language, and that “bootylicous” was too much for you to handle. While we may be a bit TOO inspired by Beyoncé, and do have a tendency to occasionally go pun-crazy, we try not to take ourselves too seriously around here. I wonder if you had taken just a moment to imagine that this campaign could actually be well intentioned, and that my team and I are not out to offend and insult women, would you have still behaved in the same way, mocking the confident and excited participants who put themselves out there?”
“Oh—and regarding winning the contest, while you were clearly the popular choice, we have decided to award the prizes to other contestants that we feel truly exemplify the idea of beauty inside and out, and whom we will be proud to have representing our company.”
Below are some of the pictures she submitted to the contest.