If you have seen the movie Zombieland you will notice the main character talks about rules for surviving. One of his rules is cardio. He states that you have to be able to run from the zombies, jumping and ducking to escape and you can’t do that if you’re out of shape.
It seems a U.K. gym has a similar idea with their new campaign. First reported on the Telegraph, one of the largest independent health clubs in the U.K. launched an advertisement which featured a green alien that read: “Advance health warning! When the aliens come, they will eat the fatties first.”
Unfortunately, the advert, meant to encourage people to make a new year’s resolution to lose weight sparked anger and outrage. Many residents said the sign was offensive to those struggling to lose weight.
Vicky Palmer contacted the health club to complain after seeing an advert similar to the sign in a local newspaper. Mrs. Palmer, who had an eating disorder as a teen, said the sign and adverts should be removed.
“I am not overweight yet I still find this extremely offensive and patronizing, but how much more so to someone genuinely overweight?” she said.
She and many others are calling for the ads to be pulled. However so far it looks as if the signs will remain. The manager at the health club, Jason Eaton said: “The alien campaign has been developed as a tongue in cheek look at the fact that people, generally, over the Christmas period do put on a little weight.
“We do not intend to cause any offence to anyone.”