Long before there was an Internet to search for clues and codes to hack your way through a stubbornly difficult game, Codemasters brought a product into the game market which permitted access to your video game’s code, thereby letting you add unearned lives, power-ups, and so forth. The Game Genie was an accessory that you could insert into your game console, and then the game would attach to the Game Genie, allowing the Game Genie to act as an intermediary between the console and the game.
Many gamers found this helpful, and different Game Genies were produced for a variety of game consoles, including the Nintendo Entertainment System (NES), the Nintendo GameBoy, the Super Nintendo, the Sega Genesis, and the Sega Game Gear. Two different companies distributed the Game Genie over the years it was being manufactured: Galoob and Camerica, one of which (Galoob) was actually sued by Nintendo in an effort to prevent the Game Genie from being sold. Fortunately for many gamers, Nintendo lost their legal battle and had to pay Galoob for damages.
Time marches steadily on, however, and the Game Genie is now in the dustbin of gaming history, while Nintendo continues to be a gaming powerhouse. All we have left of the Game Genie are the few units that can be found here and there in the retrogaming marketplace, and our memories. Speaking of which, see if the following ad brings back memories of how you salivated over the thought of finally mastering that one irksome game, if only you got a Game Genie.