Epic Scents: The scent of Mega Man
We could go the normal route about gamers and hygiene, but in this case the product is pretty interesting. For anyone that knows even the slightest bit about the fragrance market will know that having a product that captures the sent or expression of a celebrity or famous spokesperson is the key to being successful. In the past, the goal was the capture the perfect sent of a flower or to combine scents that work with the body’s natural pheromones, but today the goal is to smell the fragrance of someone or something you identify with and for many games Mega Man fits that bill.
“We really want gamers to know that we are making a fragrance that is an experience of who that character is,” said Jim Kavanaugh, Epic-Scents project director. “We’re not saying this is what Mega Man the metal robot smells like, this is a fragrance that expresses him.”
Epic-Scents debuted a new air-freshener line at Comic-Con that features two scents, one that is the essence of Mega Man and one of Proto Man. Just in case you were wondering Capcom had to give final approval to the scents before it was to be release to make sure it fit in with the Mega Man legacy.
To make these scents gamers were asked, what are the defining characteristics of Mega and Proto man and from there the scientists went to work to capture the essence of the character in a scent that would be pleasing to gamers.
For Mega Man his character has the heart of a child fighting as a man. So, his scent, called Cool Rush, (wait like Rush the dog?) features the smells of a tropical breeze, a musky note and a slight hint of citrus. On the other hand Proto Man smells like Apple Cinnamon since he is a rebel and nothing says rebel like the spicy sweet scent of Apple Cinnamon.
These scents are meant to be displayed and will come infused in small cut-outs of the characters. These cut-outs can be hung in cars or your mother’s basement or wherever you wish to extinguish the smell of the modern gamer. You will see these air fresheners hit the stories within a few weeks and they will cost around 3 bucks each. Word is if everything goes well they may expand to colognes and perfumes. Can you just imagine buying your girlfriend, “Essence of Metroid”, you might actually pause the game when she comes in the room.