Sure one could say that adding a free-to-play till 15 component to an MMO is a good move. By doing this you get people to try the game and the changes you made and maybe people will subscribe. In the real world of MMO’s this means the first (or second) steps towards free-2-play.
BioWare’s , The Old Republic was to be the World of Warcraft-killer, but the only dying we have seen has been its own. We first saw the signs when people reached max level quickly and complained about endgame content. We saw more signs with bugs not fixed and features not implemented a true sign the game was rushed even more than other rushed MMO’s. There was the promise of patches that would fix everything, but as each patch came, more people became upset and left.
Subscription rates dropped faster than a greasy Huttball and the PR spin was in full force, but it was clear what was happening. The game lost over 400,000 subscriptions, many leaving after the free month and now the EA backed company is following World of Warcraft in offering players to play for free until level 15.
We have seen the free trials and now the up to level 15 free play. With the release of coming titles like Tera Online, Guild Wars 2 and the Secret World, this is a march to free-2-play just like DC Universe Online and many before it.
Now with all that said I think Old Republic is worth a play through. The game has a good story and fun gameplay, just not really an MMO, at least not a monthly subscription MMO. You can try out Old Republic for yourself by signing up and downloading the game client at SW: TOR’s free trial page.