SOE: Dropping Subscription rates like it’s hot

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On the road to free-to-play Sony Online Entertainment sent out a e-mail to all of its customers informing them of their lowering of subscription rates for their online games.

As a result of feedback from many of our customers, we recently undertook a full review of our game pass (subscription) pricing for SOE PC-based games, in order to achieve the following:

1.Better rates for our loyal customers who choose to sign up for our longer term plans.
2.Prices that are on par with other MMO game prices – in all countries.

We are therefore pleased to inform you that we are reducing many of our game pass prices. There is no need for you to take any action – if you play a game for which we have lowered the game pass price, the new, lower rate will be applied on your next billing date.

If you purchased a 3, 6 or 12 month game pass from us between May 14, 2011 at 12:00 AM PST and June 27, 2011 at 11:59 PST, we have credited you with additional game time per the table below. This credited game time has been added to the end of your current game time. The new rate for your recurring plan will take effect after your credited time ends.

I think a few key points are better rates for our loyal customers which translates to, “please don’t leave us.”

Prices on par with other MMO games means, “Free-to-play is killing us.”

Here is the link to their new pricing chart – http://www.soe.com/gamepass/

Now take a close look at the game line up and the price for all access. Do you doubt that the price is because each one of those games are on the massive decline and with Star Wars Galaxies being killed off recently there is not much left for SOE.

So the question is, will this help SOE in the long run?