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When we started, we decided to first make games for the iPhone. This was a pretty easy choice for us purely because we both had prior experience working on iOS games and we just about had all the equipment we needed.~James Booth

Distorted Poetry: The creation of an Indie Gaming Company

Running an indie company really is a bi-polar condition and I mean that in the nicest and worse possible of ways.

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It’s been almost a year since we set-up Distorted Poetry. At the start there was just two of us, now we have almost ten people working on our games. At the moment we develop for iPhone and PC/MAC and we are registered with Nintendo to develop games for the 3DS as well. We wanted to be taken seriously as an indie, so we delved into a lot more of the business side of things as well, which requires a completely different mindset.

When we started, we decided to first make games for the iPhone. This was a pretty easy choice for us purely because we both had prior experience working on iOS games and we just about had all the equipment we needed.

The first project we had in mind was a rhythm based game with interactive musical elements. I love creating music and really wanted to create a game where the player actually feels like the music is progressing because of their actions. We got a prototype up and running quite quickly and we felt there was a lot of potential in this game. After about a month on this project we decided to put it on the back burner, it was a great idea, but to do it right we really would need to spend a year on it. Time we didn’t really have for one project with no money coming in.

The interesting thing was about two or three months after we put our musical project “Impulses” on hold. We read about a game from Cipher Prime called Pulse. Not only did it have a very similar name, its gameplay and visual style was somewhat identical to our prototype.  I guess some people would call it a coincidence, but for me I didn’t look at it like that. For all the ideas and creative people out there it’s inevitable that multiple people can think of the same idea. All you can really do is try and develop the idea and get it out as fast as you can!

Speaking of ideas, we next worked on a real unique and arty game. It sounded like it could work on paper so we started developing a prototype. With every iteration we eliminated what didn’t work and added something new. Within a month we went from a very niche arthouse game to a very accessible more traditional game which we named Petri-Dash.

 Petri-Dash icon

The game really was designed by iteration, which was such a unique way to design a game. It felt exciting but ultimately took us longer to make the game because there was no fixed plan set in stone. Petri-Dash was released in November and while sales started off promising after a few days they started to get lower and lower and lower. It really was eye opening to see how quickly you can get lost on the App Store.

Sure, we had little spikes here and there (such as when the game was updated) but we can’t exactly call the game a financial success. We have recently supported a new completion based platform named Player Duel to see if that can get us extra sales, but ultimately I don’t know what else we can try, if you don’t end up featured on the charts, your probability for success is very very low.

iPhone Retina GUI PSD

So what comes after Petri-Dash? Well it’s our new game called “Rundle’s Rolling Adventure” for iPhone.  This is a much bigger project than Petri-Dash, lots more levels, lots more art, lots more music, and lots more polish. We are almost at Alpha with this game and are hoping to release it in March 2012. Just before we started this project I thought I could try and use that initial idea for Petri-Dash again, thinking I had thought of a new way it could work. After about a week it all went away again and we created the character Rundle. One day I will get that idea into one of our games! Or someone else will beat us to it again…

Beyond Rundle’s Rolling Adventure, we are branching out onto PC/MAC as well, so we have some exciting and unique games set for those platforms, Anyway thank you very much for reading and if you wanna get in contact like us on Facebook or follow us on Twitter.

Peace and Love,

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