Commercial Wars: War of the Sword and Shield

zelda sword and shield
zelda sword and shield

In the age of World of Warcraft the sword and shield still dominates when it comes to roleplaying. Even when you look at a game like Final Fantasy that takes advantage of both modern technology and magic, the sword and shield are still present in one form or another. From my old pen and paper D&D days to playing games like Neverwinter Nights and Dungeon Siege there is something about those type of games that keeps the fans playing.

As anyone knows there are tons of video games that feature not only the sword and shield, but magic, the bow and arrow and a medieval theme that makes us want to load up Lord of the Rings for a 15-hour marathon session. Let’s take a look at some commercials that try to capture that theme to draw you into the game world and hopefully make a sale.

Crystalis: Nintendo

This is classic adventure production at its finest.  You can breakdown the commercial and see how it was done using the technology they had at the time. First you have the hero which you want to look right as far as the costume and weapons. Second you have a basic forest-like landscape, but you blur the backgrounds to give it some mystery and pipe in some shots of what the hero is after. Then you add the destination in the far distance and a shot of the hero approaching the enemy.

Sure, the monster looks cheesy now, but at the time that was pretty good. The special effects were very nice for the time and overall made for a good commercial.

Zelda: Gameboy Color

This is animated but it is done very well for a short spot starting with the pan around and then into the Gameboy screen with the snow falling into the background leading to a shot of Link rushing in on his horse. Believe me, thirty second spots are hard because you have a little less than that to capture the audience and let them know what you are offering.

In this case you kind of expect people to know of Zelda, but still the challenge is there. You get a scene of what the game deals with. Link is searching for something and there will be challenges along the way. This may be simple compared to what we see today, but it was well put together and executed into a fun to watch commercial.

Golden Axe 2: Japanese

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Short and sweet, what is cooler than a Japanese guy dressed in armor wielding a giant sword? Well, alright, ninja’s and pirates, but still this was pretty cool. Honestly, the costume looks good, the sword looked real and we saw just enough before the in-game video to appreciate it without going overboard.

We get to see some cool shots from the actual game and then boom we have our warrior cleaving us in two with that sword again before the Sega logo.

Dragonfire: Atari 2600


Okay, so he does not have a sword or a shield, but when you have a talking dragon (especially with a voice like his) you have to profile it. Now while I do not understand why a medieval dragon is in some futuristic looking room caressing a game cartridge, I do think it is funny that the prince sneaks in like a thief to snatch it.

Not only does the costume of the dragon look plastic, but even the prince looks like he is wearing the princesses sleep suit. You do have to give them credit for zooming in on the stickman graphic of the game though.

Time for Ale

Alight, so we got a look at a few video game commercials featuring the sword and shield. Now you vote which did it best.

[poll id=”14″]

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J.A. Laraque

J.A. Laraque is a freelance writer and novelist. His passion for writing mixed with a comedic style and intelligent commentary has brought him success in his various endeavors. Whatever the subject, J.A. has an opinion on it and will present it in writing with an insight and flair that is both refreshing and informative.