The beauty of their dreams

Independent marketing schemes such as those created by Innovatty on twitter, involving all of the indie developers retweeting about each other’s ideas were also invaluable as well as the forums on sites such as TouchArcade. The challenge was intimidating, attempting to do battle with companies such as EA, in an arena that they were swiftly trying to dominate. Adverts such as the one above, were circulated across the globe in an attempt to build up a buzz before the game was released. Finally, towards the end of August, we gained permission from Apple for the game to go live and after hours spent blogging, tweeting, face booking and you-tubing, all we could do was hope.

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