Stack-Up

Enter R.O.B., the greatest Trojan Horse in gaming history. At a time when noone was willing to part with their funds for a video game system, Nintendo unveiled the Robotic Operating Buddy along with the Zapper the following year and explained to retailers that it wasn’t a video game console, and instead marketed it as a toy robot and a toy gun. What kid didn’t see this and automatically start erasing shit off their Christmas list? They even went to the lengths of downplaying the televisions in the advertising to focus everything on the accessories.