Atari Inc: Business Is Fun

From its very beginnings, Atari lacked (business) discipline and clear market direction. It is evident from this book, that Atari just wanted to be part of the video games action, no matter what. Co-founder Nolan Bushnell aggressively advanced the company and Atari’s market and popularity grew rapidly. It seemed that Atari could not put a foot wrong – everything they created, from coin operated machines to the Video Computer System (2600) console, turned to gold.

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The Final Day at Westfield Arcade

“The Wonder Years is my favorite television show of all-time, and I basically envisioned the novel as ‘The Wonder Years but set in the 1980s as opposed to the 1960s,'” he said. “In my novel, a once-popular arcade is closing, and on the final day of business at the arcade, the owner reflects back on the decades of memories he’s had at the arcade. There’s a girl who’s a Winnie-Cooper-type character, and, through his flashbacks to the arcade’s earlier years, he tells the story of the ups and downs in their relationship, as well as chronicling the experiences that he and his friends have as they grow up.”

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