Wreck-It Ralph

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Wreck-It Ralph: The backstory behind the classic Tapper arcade video game

The game was a modest success at a time when the arcade market was falling into a deep slump due to oversaturation of product and locations. Around 3,300Tapper machines were sold, and not all of them to bars and taverns as expected. When concerns arose about alcoholic advertising appearing in arcade locations where children might see it, Midway released an altered version of the game called Root Beer Tapper. The basic concept of the game was the same, but with root beer replacing Budweiser, removal of many of the bar elements from the game cabinet and replacing the bartender with a younger and more family friendly looking soda jerk.

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