Do Booth Babes Help?
You can go to pretty much any convention and find them. From car shows to CES and even home appliances there will be some booth babes, the question is, do they help sell a product. Now studies have shown that aesthetically pleasing images does help motivate sales. We are not just talking about a pretty face here; certain colors and even light can make a big difference. For example, the color red stands out, but white makes you think of something pure and clean. With the rise in green technology that color has become a permanent part of that industry.
As for that pretty face and sexy body, it begins with simple biology. When we see a fit body, our animal instincts kick in and even if you never want children, the body sees a healthy mate and attraction starts. Obviously if you are selling sexy then you need sexy just as it is preferable to have a fit body selling memberships to gyms. Over many years, we have come to expect a certain look for a certain type of product and the same goes for the person or persons presenting that product.
Now to be fair there is also the side of us males that objectify women even if we do not mean too. For a long time we dictated the way women should look and even today, if you look at any magazine or model you can spot the influence. One could say pairing a product next to a pretty girl makes both an object for display, but this does not necessarily mean we all are objectifying her by looking.
What do we see when we look at a pretty woman showing off a product? Does it help us decide if we want to buy said product or does her personal presentation draw our interest and keep it there long enough for the product to sell itself? For the most part marketing executives and researches say that it is to draw us in and keep our attention. The key is not to draw to much attention to the presenter, but just enough to give the sales pitch. Surely, there will be a lot of drop off where people come to see the sexy woman and then quickly move on, but that is for the numbers people who deal with retention.
Have you ever purchased a product because of a booth babe? I don’t think I have, but again, those same researches say that in many cases you will never realize that was why you approached the product in the first place, diabolical!
Check out the rest of our Cosplay.